account-based marketing

Account-based marketing is like trying to sell a product to someone who isn’t even interested in buying it. Basically, it’s when companies try to tailor their marketing strategies specifically to a certain account or group of people. It’s sort of like going to a car dealership and getting a salesperson who knows all the features of the car they’re trying to sell you, but you’re not even interested in buying it. Fun fact: Account-based marketing is a strategy employed by over 60% of B2B companies in the US.